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samedi 23 août 2014

Building Your Brand Through Club Event Promotion Ideas

By Colette Foreman


The best way to start is by understanding the several reasons why people frequent clubs. Some go to have fun and meet new people. For a good number it is a forum where they can socialize and interact with others without being judged. Knowing this reasons is helpful in formulating club event promotion ideas.

Whether it is a night club, lounge or a bar that needs to be promoted the foundation is the same. Be very specific on the audience you want to reach. This helps in planning as the target audience will influence the choices made.

The date you choose to hold your promotion is critical for the success of the joint. Carry out research to ensure you are at an upper hand. No similar events should be happening together with yours on that same date as this will reduce the number that attends the party.

Some of the celebrations that you might hold are weddings and receptions. Corporate parties are a good twist. Birthday parties and anniversaries always bring in new clients through the invites. Do not shy away from the vibrant baby showers.

Graduation parties are a good way of popularizing the joint. Most venues do not think about hiring their venues to association meetings and political movements. Their presence will prove beneficiary in the long run.

Music sets the pace, ambiance and mood of the entire event. Be very selective with what you offer as the type of entertainment may push away the crowd or bring it home. Select the appropriate DJ or a live band.

Advertising is the best marketing tool. Be your own promoter if affordability is tricky. Send out emails, captivating fliers, press releases to the local media like newspapers, television stations, radio stations and internet blogs.

The press is being overtaken by social media. Consider doing most of marketing on social media. Always have online updates on twitter and twitter as they have a massive following.

Issuing branded items to loyal clients, the biggest customers and those that bring in more clients is a good way to ensure smooth business operations. Merchandise like shirts, hats, umbrellas and wallets are a great gift hamper.

Grasping a competitive edge is easy, maintaining it is difficult. To stay ahead do not think like your competitors. Innovation is key to success. Great acts from comedians and magicians keep the audience coming back. Interactive games can also be played.

When you work with an agent finalize on the method of payment before closing the deal. They can be paid for their services through a certain percentage of total income made or as a portion of number of people that the party will attract.

Consider sponsoring charity events as they will give you free attention from the press. Ensure to provide something different for your customers on frequent basis. Having themed occasioned is a great way to have loyal customers.

Socialites are the current style being used as a promotion tool. Their appearance together with promoters helps to brand the joint as it increases the ratings and brings in positive reviews. In case they will be in attendance make this fact as public as you can.




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