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jeudi 9 juillet 2015

Horror & The Help Of Long Island Advertising Agencies

By Arthur Williams


Needless to say, horror movies are quite popular in this day and age. Not only are there numerous remakes to account for, but original productions have reached the attention of avid moviegoers as well. With that said, though, I think that it would be wise to talk about the marketing aspect of things. One of the ways that this can be done - provided the right degree of effort is put into this - is the litany of tools associated with a Long Island advertising agency.

For marketing to work, in this particular realm, creativity must be exercised. One of the most recent examples I can think of would have to be "Carrie," in 2013, and the coffee shop prank that was put on display. Those who were in the coffee shop in question became witness to tables and chairs seemingly moving on their own, which created a viral video that anyone could recognize. To say that this spurred interest for the aforementioned movie would have been an understatement.

This is just one example of how marketing can be done in less traditional ways, though. There have been various horror-themed pranks carried out, many of which were done for the sole purpose of drawing attention to movie productions. These types of videos spread like wildfire, for lack of a better analogy, and they illustrate the importance of creativity as well. As a result, it's not abnormal for Long Island advertising agencies to take notice of them.

Can a Long Island advertising agency utilize its various services to push other horror movie productions to greater degrees of awareness? Think about video production, as it is one of the many services that an agency of this nature can present. Not only will the video in question be of high quality from an aesthetic standpoint, but the aforementioned concept of creativity will not be overlooked. All it takes is one original idea, before a snowball effect starts to build, courtesy of firms such as fishbat.

Without question, horror movies enjoy tremendous amounts of popularity. Even though this can vary from one production to the next, I would argue that marketing plays a huge role. There are several tools which can be integrated to boot, ranging from video production to social media integration. When these are put into place, and utilized with the utmost care, it's easy to imagine that success can be yielded. It's just a matter of how creative the campaigns truly are.




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