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vendredi 23 août 2013

The Beauty Of Italian Luxury Fashion

By Helga Stokes


Italian luxury fashion started becoming fashionable in the 11th century as major cities started producing textile, fabrics, jewelry, robes and shoes. Its industry flourished to its peak alongside art, music, education and philosophy. Around the 16th century designs were influenced by art of its time by Michelangelo and Leonardo da Vinci. It was popularized by the medic's, the Italian gala started losing luster as French industry rose in popularity with their corture dresses and dominated until Italy retook its glory in the 1950s concentrating on ready to wear clothes. This was initiated by Giovanni Battista Giorgini.

Pizza, great wine, gelato, opera, models and the expensive, stylish to die for brands are the main things that come to mind when you think Italy. It is the leading in what is known as the big five; Italy, france, britain and Japan. It is now more focused on ready to wear which are relatively affordable and stylish for shoppers.

Italian gala houses are family-run affairs. Each house from oldest to largest are in search of excellence and are known for their emphasis on quality and style. The holding of gala shows have been used to popularize them the top are; gucci, ferragamo Fendi, Trussadi, Versace, Valentine, Prada, Dolce and Gabbana, disel, Emillo pucci and Armani.

Milan, Rome and Florence are the major cities of Italy. With Quadltilateraodella the fashion quadelateral is the high priced district of Milan and since it houses headquarters of Gucci, Emilio pucci gives best shopping opportunities in Europe. Rome being the headquarters for labels like valentine, Bulgaria and Fendi and Prada, Versace and channel having their boutiques along Via dei condotti. Florence is the home of Miu Miu and geox.

A semi-annual apparel trade is normally held in February-march for spring/summer collection and the September-October for autumn/winter collection in Milan. It is preceded by pairs and London gala week and followed by New York gala week. This is used to showcase and popularize the new trends.

The luxury gala houses are opening pockets and giving back to the community of their country. They have focused on improving the county for tourism. This is done by the likes of Fendi for fountain project aimed at restoring Trevi fountain. The Fondazone Prada foundation has preserving Italian culture and enliving of its historical buildings.

Be it the stylish ferragamo shoes, the different chic leather goods by Bottega Veneta, lovely and delicate fragrance by dolce and Gabbana, sassy eyewear by miu miu. They drip with flawlessness, elegance and sense of style. It is for a status now.

Italian luxury fashion hub seems to be the national preoccupation. Their presence if felt in various fashion markets due to its worldwide apparel appeal. They quench the thirst for accessible, comfortable and yet equally refined and tailored apparel . They set the trends with refreshing innovative pieces that always leave us waiting.




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