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dimanche 8 septembre 2013

The Beauty And Creativity Of Hang Tags

By Helene Norris


If you are a businessman or an entrepreneur, you know very well the importance of having advertising and marketing materials for all forms of business. This is mostly seen in the cutthroat competition of the clothing industry, whether it may be designer clothes or retail apparels. However, hang tags are considered a creative and effective way to attract shoppers.

It is very hard to market clothes with all the competition around who do their own ways to attract as many customers as they can. This might be very hard to stand out in a crowd of brand names so using the right materials will have an advantage over others. If you have creative tickets will tell many things about your product.

On one hand, it is also very functional since it gives some information about the apparel and the company like the image, the size, label, manufacturer details and guidelines on product maintenance. This is one thing that you will never miss during shopping especially if you plan to fit it. To many designer and artists, creating a design that shows the personality of the name while being functional is a challenge.

This is a way to create instant and a good impression among the shoppers so that they may take time to try it out, which has the possibility of a sale. Many entrepreneur understands its importance whee it is now a necessity that serves as the introduction of the shopper to the brand. An elaborate label can even persuade those who are passing to buy the merchandise.

Having a good looking tag may even further its reputation and its name while having a badly manufactured ticket may do the opposite thing even if the merchandise is sleek. The awareness of the manufacturer grows as the demand for more effective swing labels also grows. This demand have led them to develop cutting edge and innovative production methods.

There are various production methods used to make them such as four color printing, spot printing and screen printing. More modern methods are heat sealing, micro injected, spot UV injected, classic emboss, epoxy and laser engraved. However, if the raw material used does not blend in with the whole look of the product, it is still not very effective.

The raw materials that are used is also vital since it can tell a lot about the item and how it can have an effect on the potential consumer. As a designer or marketer, doing a good research and selecting carefully the raw materials is important. They must also remember that the ticket must be as unique as the merchandise itself.

There are many alternatives that are available that can be used like PU, PVC, fabrics, paper, polyresin, plastic, NBR and EVA. Other materials used are coconut, bamboo, alloy, aluminum, TPU, felt and acrylic. To make it a success, they should know the benefits of these materials such as looking reliable and can be assured in the market.

With this information, you will have an idea of what to make of your hang tags. There are a lot of unique shapes and various designs that are able to grab attention. Being forward in advertising and promotions may have a big difference to the brand.




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