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lundi 4 novembre 2013

Using Rhinestone Name Pins As Incentives

By Marsha Klein


Maybe you have never considered how powerful a tool rhinestone name pins can be. Used properly as an incentive in the sales field, this one item can increase your bottom line exponentially. For one thing, when you use the gift to encourage your team to increase sales, everyone wins. For the individual representative, they have a nice, sparkling conversation piece to open new doors and generate new leads. Of course, this works best in the jewelry or beauty business, but could work just as effectively in other niches as well.

Consider using the gift to reward reps who exceed a stretch goal. This helps offset the less motivated sellers. For example, your group needs to move 150 pieces of a certain item. You have 10 people on your team. They would each need to sell 15 items, but not all of them will. For each person that sells 30 items, they receive the reward.

This strategy fills in the gaps for those who only move one or two units. This way, your overall team still meets their target. In addition, the top sellers have a beautiful, lead generating piece of jewelry they will want to wear every day. Your sales increase month after month using this simple, inexpensive strategy. Top sales leaders know how to motivate their team effectively.

Get a good deal on the prize, but make sure it is still high quality. You may consider purchasing a number of the pins in advance, ready to present to your sales leaders. Make a big deal about it in front of the rest of the team. This encourages the others to stretch themselves the following month.

Consider offering a similar, yet different gift item at subsequent meetings. Change it up by offering different, perhaps seasonal, colored rhinestones, for example. Another option is to only offer the item a few times a year, creating a sense of urgency and limited availability.

At your sales meeting, demonstrate how the sparkly piece of jewelry might be used to generate interest and generate leads. Role play with a volunteer as if you are doing a day to day errand such as going grocery shopping. Lead by example and show them how it is done. By giving the representatives practice in a low pressure setting, it will come naturally to the in the field.

As a best practice, provide your teams with tools to increase brand awareness and build sales. Every meeting attendee should always leave with a supply of product samples. Include a follow up slip so that they may collect contact information from prospective customers. Items with your company logo on them help build brand awareness in your sales territory. Tote bags, pens, note pads, and other small items make for affordable awards in addition to the jewelry.

Every person who receives rhinestone name pins will bring more sales to the team. Using the company name is especially effective. Those who don't receive one will want to earn one, and work harder the following months. Use it properly by including training and practice to leverage this inexpensive, yet high quality tool on your team.




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