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mercredi 4 décembre 2013

Discerning Women Will Buy Hermes Scarves On Sale

By Georgia Diaz


Customers interested in hermes scarves on sale are fashion forward and status conscious. They know, every scarf is wearable artwork. It is meticulously produced by skilled craftspeople with focus on every detail.

A scarf is sold 25 seconds apart. This French purveyor of luxury goods knows it can charge a pretty penny and keep its customers coming back for more. Current prices start around 400 dollars. The vibrant shades brighten neutral colored clothing. Each article is a rare mass manufactured artisanal product. The first one featured a design of ladies enjoying a popular game of the era. More than two thousand different patterns have been since designed by a hundred and fifty artists across the world.

Even the Queen, who does not want to appear fashionable, cannot resist indulging in a scarf from this brand. With the success of the advertising campaign directed at the youthful demographic, even well heeled teenagers can be seen wearing one. New generations of buyers are joining their older predecessors. After all, in the age of mass produced commercial items, sophisticated wearable art is a rarity.

The screen printing is meticulously done. Seasonally, new coloration schemes are selected by colorists from among seventy five thousand color tints. One shade is dried before another gets applied. A scarf requires two hundred and fifty cocoons. Designs are sketched by chosen artists and illustrators. Colorists apply the colors with meticulous care. Hemming is as meticulously executed as the rest of the material. Seamstresses take forty minutes to hem each item.

In France, a French woman considers a scarf to be a necessary part of the wardrobe. For an extra touch of elegance, it is attached to handbag handles. The handbag, if its owner can afford one, may also be one sold by the same company. For status conscious customers, they also are more affordable products of this expensive purveyor of luxury goods.

From 1937, the silk accessory has become identified with the firm. In fact, it became the most renowned product associated with this luxury brand. Its fame became a worldwide phenomenon. Since 1987, the company has decided on an annual concept. The special charms of this accessory have developed a collectible market over time. An annual theme has been conceived each year since 1987.

Irrespective of whether the style is classic or tongue in cheek, the superior quality of the patterns, material and handiwork has built a following of devoted customers. Each variation is executed with panache and is attractively formulated. The execution is original, inventive, and artistic. The design variations reflect the innovative expressions of individual creators. They hail from different corners of the world and their work demonstrates their diversity.

Annually, twelve new patterns are selected. Each design is generated in different color variations. The density of the fabric is the equivalent of 20 mummy silk. Other producers make their products from less dense fabric. A single sample requires silk from a thousand moths. It takes two and half years to process each design. The result requires collaborative from a group of three hundred artisans and five hundred technical specialists. When you purchase hermes scarves on sale, you are acquiring special products on discount.




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